Major Sponsorship and Partnerships Expression of Interest

The City of Parramatta is looking to appoint annual Major Partners and Sponsors across a selection of the City’s major events, for the 2019/2020 and 2020/2021 event seasons. The City of Parramatta presents eight exciting and engaging major events throughout the season, all of which have recently experienced significant growth in attendance and media attention and coverage.  

The City’s major events calendar presents a range of cultural, celebratory and significant events throughout the year and is looking to engage a suitable partner to help deliver high quality programming and unique experiences for our audiences.

Event Partners are sought to provide support to the City of Parramatta’s calendar of exciting and ever growing major events through a number of ways:

  1. Partnering with Parramatta to deliver event programming and activations in line with the theme, program and aims of the event and Partner’s brand.

  2. Supporting Parramatta through major sponsorship to allow Parramatta to grow the event program and deliver a higher quality experience.

  3. Partnering with Parramatta to commission event – specific art works and performances to be delivered at the event. 

  4. Work with Parramatta to deliver in-kind benefits to the event. 

Partners and Sponsors will receive benefits which will include some or all of the following:

  • acknowledgement on event marketing material and collateral
  • acknowledgement through speaking opportunities or official speeches
  • signage and branding opportunities at the event 
  • VIP event experiences.

Every brand and event partnership presents a unique opportunity which can be tailored to suit the partner’s objectives, targets and capacities. Each opportunity will be considered for its unique benefits and suitability for each event. Potential Partners/Sponsors should consider their objectives in partnering with the City of Parramatta as well as their potential partnership capacity prior to making contact.

Partnership and Sponsorship opportunities are currently open for the following events:

Event EOI Close Date

Parramatta Lanes 2019: 15 to 18 October 2019

5pm, Monday 12 August 2019

Loy Krathong: November 2019

5pm, Monday 2 September 2019

New Year's Eve: 31 December 2019

5pm, Monday 4 November 2019

Australia Day: 26 January 2020

5pm, Thursday 28 November 2019

Lunar New Year: February 2020

5pm, Monday 16 December 2019

Winterlight: July 2020

5pm, Monday 30 March 2020

Burramatta Day (NAIDOC): July 2020

5pm, Thursday 30 April 2020

Whilst we are seeking Expressions of Interest for the individual events listed, the City of Parramatta is open to negotiations for sponsorship across a range of events, for both the current financial year and the 2020/2021 financial year.

Selection Criteria for all Events

The selected organisation: 

  • has no religious or political affiliation or purpose
  • is not a tobacco company or tobacco related brand
  • promotes core values which align with those of the major event and City of Parramatta Council
  • has a brand that positively aligns with the City and the particular event/s for which the Expression of Interest is lodged
  • must provide benefit to the event in addition to the existing program
  • has public liability insurance up to $10 million where required to activate on-site.

Appointments will be made for one year with the option to extend for a period of one year. The City of Parramatta may make direct approaches to potential partners or sponsors as a part of this expression of interest process. All proposals will be evaluated by a panel for each event. The City of Parramatta reserves the right to proceed with any or all of the events mentioned above without appointing an event partner or sponsor.  

How to apply

All Expressions of Interest are to outline the following:

  • Details regarding the current business of the applicant including history of operation, products and services and area of operation
  • The objectives of the business in seeking event sponsorship 
  • The nature of the partnership sought (refer to points 1-4 above)
  • How they meet the selection criteria as detailed above
  • Best contact details for further discussions

For individual event partnership/sponsorship

Potential Partners and Sponsors should email expressions of interest to events@cityofparramatta.nsw.gov.au by the closing time and date indicated above for the specific event.

For multiple event partnership/sponsorship

Potential Partners and Sponsors should email expressions of interest for sponsorship/partnership across a range of events no later than the closing date indicated for the first event in the series of events they wish to be considered for.

Applications should be no longer than 5 pages and no larger than 5MB.

The City of Parramatta will seek to appoint and notify partners/sponsors for events within a 2 week period following submission closing dates.

Any enquiries regarding the EOI should be emailed to events@cityofparramatta.nsw.gov.au